SUMMER BRIEF / 13: Turkish Delight

TURKISH DELIGHT
OTHER PRACTIONERS.

UMUR BEY PACKAGING

NEUMEISTER

I really like this this basic two tone and how the layout and shape of the labelling accentuates the product. The repetitive pattern resembles traditional Ottoman and Turkish shapes and styles making the product appear genuine. The colour, layout of image and text and the smile illustrations also give a friendly feeling ethos which suits the subject of confectionary.

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HEART SHAPED TURKISH DELIGHT/PACKAGING

MERLES KITCHEN

http://www.notonthehighstreet.com/merleskitchen/product/small-box-of-heart-shaped-fresh-handmade-rose-turkish-delight

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TURKISH DELIGHTS & FONDANTS PACKAGING

GUILBERTS

http://www.guilberts.com/shop/fondants-turkish-delights.html

I like the shape and layout of this packaging and how its shows of the product, However I'm not fond of the script typeface and how it is sprawled across the top of the box. I also feel that this, mixed with the diamond pattern, the aesthetics are to busy. I prefer the black section of the packaging but I still don't like the big script font and how it is placed on the box.

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TURKISH DELIGH PACKAGING

MR STANDLEYS

http://shop.mrstanleys.co.uk/turkish-delight-14-p.asp

I love the aesthetics of this packaging as well as the wooden material used as packaging. I feel that this wooden packaging portrays a more authentic feel to the product as it is a naturally sourced material. The patterns decorating the lid resemble that of Turkish tradition and combined with the layout and type work very successfully.

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